The Bachelor of Science (BS) in Mass Communication is an undergraduate program designed to provide students with a comprehensive understanding of media, communication theories, and practices. This program focuses on the various aspects of mass media, including journalism, public relations, broadcasting, and digital media. It aims to equip students with the skills and knowledge necessary to navigate the rapidly evolving media landscape and pursue careers in diverse communication fields.
Overview
The BS in Mass Communication typically spans four years, featuring a curriculum that covers core subjects such as media studies, communication theory, media production, and digital journalism. Students will explore practical areas including news writing, video production, media ethics, and advertising. The program includes hands-on learning opportunities through internships, media projects, and involvement in student-run media outlets, allowing students to apply their skills in real-world settings. Emphasis is placed on developing strong communication, critical thinking, and media literacy skills.
scope of this degree
Graduates of the BS in Mass Communication can pursue a wide range of careers in the media and communication industry. Potential roles include journalist, public relations specialist, media planner, broadcast producer, and digital content creator. The program also provides a foundation for those interested in further studies, such as pursuing a master’s degree in communication or related fields. The versatile skill set gained through the program is highly valued across various sectors, offering graduates opportunities for dynamic and impactful careers.
Program Learning Outcomes
Upon completion of the BS in Mass Communication, students will have developed a strong understanding of media theory and practices, with the ability to produce and analyze various forms of media content. They will be proficient in writing, editing, and presenting information across different platforms, with strong skills in media production and digital communication. Students will also possess critical thinking and problem-solving abilities, effective communication skills, and a commitment to ethical practices in media. The program prepares graduates to excel in a diverse range of media and communication roles and contribute effectively to the industry.